Donn Hernandez
Designing websites and apps that leave a lasting impact, built with intention, shaped by strategy, and refined through years of solving real product problems.
// Dubai GST (UTC+4)
Featured Work
Experiments
Built with Claude Code
System Forge
A design system generator for vibe coding. Pick a brand, see every component and state, then export a design.md your AI agent builds from and a tokens.json that imports straight into Figma, much faster than setting it up by hand.
Experience
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- Led end-to-end branding and product design for a fintech digital wallet and virtual card platform.
- Designed the full card lifecycle UX: ordering, delivery tracking, activation and PIN management.
- Built and maintained a comprehensive design system with consistent UI components across the platform.
- Wrote UX copy and microcopy across card states, KYC compliance, payments and onboarding.
- Designed referral, rewards and gamified engagement features.
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- Led UI/UX for Garaje's inventory system, turning complex multi-service workflows into a clean, operator-ready interface.
- Designed end-to-end flows for parking booking, car services, EV charging and community features in one unified car-owner experience.
- Resolved UX friction across service booking flows including detailing, maintenance and roadside assistance.
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- Built a design system for the platform, admin portal and Active Treasury.
- Redesigned the Earn experience: ~40% faster plan setup, drop-off cut from 27% to 11% and re-engagement up 38%.
- Designed an ADGM-regulated exchange onboarding flow, fully compliant with Abu Dhabi financial regulations.
- Created a simplified KYC and institutional onboarding flow that improved usability and efficiency.
- Developed deposit and withdrawal systems for fiat and crypto, including travel rule compliance.
- Crafted app store and landing page visuals that boosted user acquisition and engagement.
- Worked closely with developers to ensure smooth design implementation.
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- Designed user experiences from wireframes to high-fidelity mockups.
- Translated user needs into flows, wireframes and prototypes.
- Built a design system to improve workflow and consistency.
- Partnered with developers to deliver polished product assets.
- Created visuals for social media and blog content.
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- Provided design and development support for web and application projects.
- Conceptualized designs and led art direction for print and social media materials.
- Collaborated with the marketing team on projects and company initiatives.
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- Led the creative design function for brand development.
- Designed assets for eCommerce platforms and social media.
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- Worked on UI/UX design and end-to-end product development.
- Collaborated with cross-functional teams and stakeholders.
- Translated user needs into impactful design experiences.
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Got a product, platform, or design system that needs love? Send me a message. I read every one, and I promise I'm friendlier than most design systems.